What is a Call to Action (CTA)?

A Call to Action (CTA) is a message that encourages users to take a specific action on a website, social media post or other digital medium. These actions can be purchasing a product, subscribing to an email newsletter, completing a survey, or visiting another website.

CTAs must have the following features to be effective:

They should be short and concise. The message needs to be concise to grab users’ attention and encourage them to take action.

Be clear and understandable. It should clearly state what users should do.

It should be engaging. The message needs to be engaging to attract users’ attention and encourage them to take action.

Be trustworthy. The message needs to be credible to gain users’ trust and encourage them to take action.

An example of an original CTA:

On an e-commerce site, the following CTA can be used on a product page:

“Buy Now, 20% Off!”

This CTA is short and concise. It clearly tells users what they need to do. It’s engaging because it offers users a discount. And it’s credible because it shows that the discount is real.

Another example:

At the end of a blog post, the following CTA can be used:

“Did you like this article? Share it!”

This CTA is short and concise. It clearly tells users what they should do. It’s engaging because it suggests an action that users will be interested in. And it’s credible because it allows users to share their own opinions.

CTAs are an important part of digital marketing campaigns. An effective CTA can increase the likelihood that users will take a specific action.