8 big mistakes made while advertising on Instagram !
Instagram is one of the most popular social media platforms in the world. With more than 2 billion active users as of 2023, Instagram has become an effective marketing channel for businesses. However, there are some points to be considered when placing Instagram ads. Failure to pay attention to these points may reduce the efficiency of the ads or cause the ads to be completely disapproved.
In this article, we will examine the most common mistakes made when advertising on Instagram. We will explain the points you should pay attention to avoid making these mistakes.
1- When adding images in the advertisement area section, visual errors that you try to show in many areas will be clearly noticeable. This situation will cause negative results in customer perception.
2- Insufficient or incomplete information in the descriptions of the products to be sold will increase your bounce rate.
3- Incorrect call to action when advertising, let’s reinforce this situation with an example. Let’s consider that there is a dentist you serve and our goal is to get people to make an appointment. If we create an appointment while advertising, it will get better results, if it is set as an instagram or website visit instead, the desired results may not be achieved.
4- Your videos are not too long, instagram mentions that the viewing rate of videos after 15 seconds is low.
5- Making wrong optimisation. For example, you have just set up your website and aimed to attract traffic, choosing click optimisation may be more appropriate than choosing conversion optimisation. For companies that are just starting out at the moment of conversion optimisations, it would be healthier to start from content viewing and move step by step towards shopping instead of opening shopping optimisation at first.
6- The message given is not clear and mixed. If you have a 50% discount, you need to specify this and be consistent.
7 – Directing your customers to the wrong parts of the site. It is important that the extension of your advertisement goes to the relevant area or product. Otherwise, you will not get the desired results, your bounce rate increases. You continue to lose money and time.
8- It is a very big mistake to run the advertisement of many brands from a single pixel. When you do remarketing, you will not reach the right target.