Author: DijiCont

Why is Digital Marketing Important?

Digital marketing is one of the most important marketing strategies for businesses today. Digital marketing helps businesses reach their target audience more effectively and achieve more sales. We can list the importance of digital marketing as follows: Reaching the target audience: Digital marketing allows businesses to reach their target audience more effectively. Digital marketing channels allow businesses to reach their target audience according to criteria such as demographic,...

What is a Call to Action (CTA)?

A Call to Action (CTA) is a message that encourages users to take a specific action on a website, social media post or other digital medium. These actions can be purchasing a product, subscribing to an email newsletter, completing a survey, or visiting another website. CTAs must have the following features to be effective: They should be short and concise. The message needs to be concise to grab users’ attention and encourage them to take action. Be clear and understandable. It...