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Tag: Integrated Marketing

Integrated Marketing: The Key to Success

The world of marketing is changing rapidly. With digitalization, social media and mobile technologies, the methods used to reach consumers have also diversified. In this dynamic environment, brands need to turn to integrated marketing strategies to communicate effectively. So, what is integrated marketing and why is it so important? What is Integrated Marketing? Integrated marketing refers to the use of different marketing communication tools and channels together and in harmony. The...

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