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Tag: Personalised content

The best tactics for Top Of Funnel.

Local referrals Local recommendations are an effective tactic for top-of-funnel marketing because they allow brands and businesses to connect with consumers in open web environments such as news, sports and entertainment sites, where people spend a lot of time searching for content that interests them. With search engines’ sophisticated algorithms making local recommendations, advertisers can target a high-potential and relevant audience. In addition to placement and targeting,...

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The 5 most common mistakes when advertising !

Failure to analyse the target audience: The most important step in advertising is to correctly identify your target audience. Without knowing your target audience, it is not possible to prepare adverts that will appeal to them.Failure to prepare the advert content correctly: Advertising content should attract and mobilise your target audience. Therefore, you should be careful when preparing your advert content.Lack of advertising strategy: When advertising, you must have a strategy. You should...

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Why Should Brands Be on Social Media?

Social media has become the most preferred platforms for people to communicate with each other and brands. With billions of active users, social media offers an important marketing and communication channel for brands. Brands can gain many benefits by using social media effectively. Some of these benefits are as follows: Creating and increasing brand awareness: Social media is one of the most effective methods to create and increase brand awareness. By creating engaging content and...

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