What is a Call to Action (CTA)?
A Call to Action (CTA) is a message that encourages users to take a specific action on a website, social media post or other digital medium. These actions can be purchasing a product, subscribing to an email newsletter, completing a survey, or visiting another website.
CTAs must have the following features to be effective:
They should be short and concise. The message needs to be concise to grab users’ attention and encourage them to take action.
Be clear and understandable. It...